DRESS FOR SUCCESS Storytelling con Paola Brembilla

Università di Bologna / Campus di Rimini / Scuola di Lettere e Beni Culturali / Dipartimento di Scienze per la qualità della Vita / ZoneModa

second cycle degree in FASHION CULTURE AND MANAGEMENT

ANTONELLA MASCIO MEDIA COMMUNICATION

\\ZONEMODA SPECIAL
A.A. 2016-2017
INCONTRI CON GLI ESPERTI

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DRESS FOR SUCCESS

Storytelling and branding through rtw power suits in tv series

special lecture with Paola Brembilla

February 17, 2017 – h. 03.00 p.m.

ZONEMODA – RIMINI – room 1 – Campus Valgimigli – vicolo Santa Chiara 40

Paola Brembilla is a research fellow at the Department of Arts of the University of Bologna. She is currently working on Content Marketing and Corporate Storytelling in the fashion industry, through a collaboration with the Imperial Fashion Group.

In 2016, she earned her Ph.D. in Television Studies with a thesis titled “It’s All Connected. Competitive Strategies and Formal Evolutions in U.S. TV series”. Her interests also include Media and Television Economics, Media Franchises and Vast Narratives – which she also researched at the University of California – Berkeley and at the University of Wisconsin – Madison. She was a speaker at many international conferences and authored several publications on the relations between TV series economics and aesthetics, including articles, chapters and a book, Game of Strategy. Analisi strategica del settore delle serie TV nell’industria televisiva statunitense (with Edoardo Mollona, Giappichelli 2015).